In an era where environmental, social, and governance (ESG) considerations are increasingly defining for business – with the rise of mandatory disclosure regulations worldwide – Tracera, formerly ESG Flo, emerges as the solution to companies’ biggest hurdles related to sustainability reporting.
Central to our ethos are the 5Ts: Trust, Totality, Traceability, Time, and Truth. These pillars not only define Tracera’s culture but also distinguish us in a new, yet, competitive market. They are the guiding principles of our product’s design, deriving from our customer-obsessed mindset.
Today, we sit down with Patrick Obeid, the CEO and Founder of Tracera to delve deeper into these core values and explore how they are reshaping the landscape of sustainable business practices.
What are Tracera’s 5 Ts?
Q: Patrick, let’s start with ‘Totality.’ How does this principle guide Tracera’s approach to sustainability?
Patrick: Totality is about understanding the full spectrum of a company’s environmental footprint. It’s not just about emissions or water use; it’s about connecting every dot – from resource consumption to financial implications. At Tracera, we believe in a comprehensive approach where every piece of data counts, ensuring that companies have a complete picture of their impact and can make informed decisions that align with their sustainability goals.
It’s also a crucial feature of a company’s sustainability report, under the ever-growing pressure from regulatory bodies, such as the CSRD in the European Union, and the California Act and SEC climate rules for the United States.
Q: Traceability is a key differentiation point of Tracera’s solution. Could you expand on its significance?
Patrick: Traceability is crucial for ESG data. It’s not just about collecting data but understanding its origin and ensuring its accuracy. Our ingestion engine is specifically designed to establish a solid data foundation, tracing each datum back to its source. This level of traceability is essential for accurate reporting and ensures that our clients can confidently stand behind their sustainability claims.
Q: Trust is a foundational element in business. How does Tracera build and maintain trust with its clients and stakeholders?
Patrick: In the world of ESG reporting, trust is everything. We build trust by providing a platform where accuracy is paramount. Allowing external auditors direct access to our data instills confidence in our clients and their stakeholders. It’s one of the features that make Tracera stand out from other solutions: our platform is built from the ground up with third-party auditability in mind, aligned with requirements from regulatory standards such as the ESRS from the European Union’s CSRD. It’s about creating a transparent environment where the data speaks for itself, and stakeholders can rely on the information provided.
Q: The principle of ‘Truth’ is intriguing. How does Tracera ensure the veracity of its data and reports?
Patrick: At Tracera, truth is synonymous with accuracy and precision. Our modular platform is designed to not only collect data but to verify its authenticity. Whether it’s through direct supplier data or various calculation methods such as volume or spent-based approaches, we ensure that the final output reflects reality. This dedication to truth helps companies make responsible decisions based on factual, reliable data while optimizing the data sources and infrastructure your company already has access to.
Q: Lastly, could you tell us more about the importance of ‘Time’ in Tracera’s philosophy?
Patrick: This point is particularly important for me for three reasons: Firstly, it represents the immediacy of accessing real-time data. Secondly, it showcases the efficiency we bring by saving time in data collection and processing. Thirdly, and most importantly, it provides companies with the opportunity to focus on proactive sustainability initiatives. In a world facing urgent environmental challenges, giving our clients this time means empowering them to be part of the solution rather than just reporting on problems.
Patrick Obeid’s insights provide a deeper understanding of the driving forces behind Tracera. The 5Ts are not just guiding principles; they are the foundation of a robust, transparent, and efficient platform that empowers companies to meet their sustainability goals.